80% of video marketers say video has directly helped increase sales.
87% of video marketers say video has increased traffic to their website.
95% of video marketers say video has helped increase user understanding of their product or service.
89% of video marketers say video, in general, gives them a good return on their investment.
"When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo"